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Grasping one's fantasies and turning them into matter

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immagine filosofia

Dreaming is not difficult: it is common practice. All you have to do is squint your eyes and there you go, plunging into a dream world. They say that dreams are wishes and this is another established and incontrovertible fact.

That is why dreams often remain confined to their beds. They reach Neverland, are born and die in it, and feed themselves in order to survive.

Humanity dreams and clings to desire, which in most cases will remain so.

Davide Cheli is also a dreamer. He is one of the chosen few who are not content to just dream. People like Davide grasp their fantasies and, at the risk of being taken for fools, do everything they can to turn them into reality. They fight against suspicious looks, they don't give up in difficult moments, they pursue their goal until they achieve it. And once the dream has been transformed into tangible reality, they do not give up.

Reverie turns into pure practical fascination, in-depth study, research. This is how Original Race was born. It is not a dream but its daughter. Desire has turned into a project; the project into creation. And the latter is available to everyone.

Original Race non è una linea di abbigliamento e accessori.
È un modo di comprendere la vita come desidera il suo creatore. È come se attraverso una maglietta, una borsa, una giacca, una sciarpa, una cintura o una valigia dicessero Davide << questo sono io e quelli che vedi rappresentano solo il terminale della mia personalità >>.

sala 2.7 rs rid
1
mini sopra bassa rid

Dreaming is not difficult: it is common practice. All you have to do is squint your eyes and there you go, plunging into a dream world. They say that dreams are wishes and this is another established and incontrovertible fact.

That is why dreams often remain confined to their beds. They reach Neverland, are born and die in it, and feed themselves in order to survive.

Humanity dreams and clings to desire, which in most cases will remain so.

Davide Cheli is also a dreamer. He is one of the chosen few who are not content to just dream. People like Davide grasp their fantasies and, at the risk of being taken for fools, do everything they can to turn them into reality. They fight against suspicious looks, they don't give up in difficult moments, they pursue their goal until they achieve it. And once the dream has been transformed into tangible reality, they do not give up.

Reverie turns into pure practical fascination, in-depth study, research. This is how Original Race was born. It is not a dream but its daughter. Desire has turned into a project; the project into creation. And the latter is available to everyone.

Original Race non è una linea di abbigliamento e accessori.
È un modo di comprendere la vita come desidera il suo creatore. È come se attraverso una maglietta, una borsa, una giacca, una sciarpa, una cintura o una valigia dicessero Davide << questo sono io e quelli che vedi rappresentano solo il terminale della mia personalità >>.

Because Cheli is Original Race in every way, even in the name of the brand, capable, in a simple way, of combining the genius of the designer, original to the nth degree, with the great passion that has always linked him to the world of motor racing, on two and four wheels.

Davide started from afar: he was and still is a successful photographer, writer and advertiser. His aspiration is to combine talent with his own goals.

Step by step.
Well, Cheli's path in creating Original Race never ran the risk of running into a sudden precipice. LThe long-term goal required shrewd moves on the part of the entrepreneurs. 

The competition has tiptoed into a difficult, competitive and brand-overloaded world. Without the anxiety of wanting to exaggerate. The first creations were born, followed by the first sightings on the track and in the city streets. People were curious about those products that were so different from others, with a strong personality and exceptional taste, made from excellent materials. In them, the touch of a creator who preferred to differentiate himself, offering a specificity far from the herd philosophy, emerged overwhelmingly.

LOTUS MODIFICATA
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Little by little the people who wore Original Race were the people who frequented the slopes and the races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the testimonials of the brand. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. L'appreciation' for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old street vendors. And it is a pleasure to meet him, to hear how l'idea came about, how l'developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone

sala flipper rid
LOTUS MODIFICATA
salottino rid

Little by little the people who wore Original Race were the people who frequented the slopes and the races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the testimonials of the brand. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. L'appreciation' for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old street vendors. And it is a pleasure to meet him, to hear how l'idea came about, how l'developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone

IMG 2016 rid
IMG 2016 rid

Little by little the people who wore Original Race were the people who frequented the slopes and the races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the testimonials of the brand. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. L'appreciation' for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old street vendors. And it is a pleasure to meet him, to hear how l'idea came about, how l'developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone