Grasping one's fantasies and turning them into matter

Dreaming is not difficult: it is common practice. All one has to do is half-close one's eyes and, hey presto, everyone can plunge into a dream world. They say that dreams are wishes and that is another established and incontrovertible fact.

That is why dreams often remain confined to their beds. They reach the island that is not there, are born and die within it, and feed themselves in order to survive.

Humanity dreams and clings to desire, which in most cases will remain so.

Davide Cheli is also a dreamer. He is one of the chosen few who are not content with fantasising. People like David grasp their fantasies and, at the risk of being taken for fools, do everything they can to turn them into matter. They fight against suspicious looks, they do not give up in difficult moments, they pursue their goal until they achieve it. And once the dream has been transformed into tangible reality, they do not give up.

Fantasy is transformed into pure practical fascination, into insight, into study, into research. This is how Original Race was born. It is not a dream but its child. The desire has turned into a project; the project into creation. And the latter is available to all.

Original Race is not a clothing and accessories line.
It is a way of understanding life as its creator desires. It is as if through a T-shirt, a bag, a jacket, a scarf, a belt or a suitcase, David says <>.

Dreaming is not difficult: it is common practice. All one has to do is half-close one's eyes and, hey presto, everyone can plunge into a dream world. They say that dreams are wishes and that is another established and incontrovertible fact.

That is why dreams often remain confined to their beds. They reach the island that is not there, are born and die within it, and feed themselves in order to survive.

Humanity dreams and clings to desire, which in most cases will remain so.

Davide Cheli is also a dreamer. He is one of the chosen few who are not content with fantasising. People like David grasp their fantasies and, at the risk of being taken for fools, do everything they can to turn them into matter. They fight against suspicious looks, they do not give up in difficult moments, they pursue their goal until they achieve it. And once the dream has been transformed into tangible reality, they do not give up.

Fantasy is transformed into pure practical fascination, into insight, into study, into research. This is how Original Race was born. It is not a dream but its child. The desire has turned into a project; the project into creation. And the latter is available to all.

Original Race is not a clothing and accessories line.
It is a way of understanding life as its creator desires. It is as if through a T-shirt, a bag, a jacket, a scarf, a belt or a suitcase, David says <>.

Because Cheli is Original Race in every way, even in the name of the brand, capable, in a simple way, of uniting the genius of the designer, original to the nth degree, with the great passion that has always linked him to the world of motor racing, on two and four wheels.

Davide started from afar: he was and still is a successful photographer, writer and advertiser. His aspiration is to combine talent with his own goals.

Step by step.
Well, Cheli's path in creating Original Race never ran the risk of running into a sudden cliff. The long-term goal demanded shrewd moves on the part of the entrepreneurs. 

The competition tiptoed into a difficult, competitive and brand-overloaded world. Without the anxiety of wanting to overdo it. The first creations were born, followed by the first sightings on the racetrack and in the city streets. People were curious about those products that were so different from others, with a strong personality and exceptional taste, made from excellent materials. In them, the touch of a creator who preferred to differentiate himself, offering a specificity far removed from the herd philosophy, emerged overwhelmingly.

Little by little, the people who wore Original Race were the people who frequented the tracks and races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the brand testimonials. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. The appreciation for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old peddlers. And it is a pleasure to meet him, to hear how the idea came about, how he developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone

Little by little, the people who wore Original Race were the people who frequented the tracks and races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the brand testimonials. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. The appreciation for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old peddlers. And it is a pleasure to meet him, to hear how the idea came about, how he developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone

Little by little, the people who wore Original Race were the people who frequented the tracks and races.

A tribe already special to themselves. Cheli approached them for the first time and the customers became the brand testimonials. There was no need to rely on the usual famous people, the big personalities as in the marketing campaigns that go the most, but to go differently: ordinary people became characters at their core because they were recognisable and envied thanks to Original Race. And as in any self-respecting tribe, communication is self-powered with smoke signals. The appreciation for what was worn, the request for information and the race to get what was clearly an object of desire.

Davide Cheli has managed to combine wisdom and imagination. Even today, it is not uncommon to find him and his family selling Original Race at the world's most prestigious international trade fairs, like the old peddlers. And it is a pleasure to meet him, to hear how the idea came about, how he developed it, to be overwhelmed by a precious and rare enthusiasm.
Guido Schittone