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It's not just a question of engine horsepower. A Porsche is much more than a sports car: it is an icon. It is for those who drive it, for those who admire it, for those who collect it. But it is also for those who tell about it.
Porsche design, especially the classic models, is a moving architecture of perfect proportions, aerodynamic tension and a visual identity that stands the test of time.
The 911, with its instantly recognisable silhouette, became one of the most iconic design objects of the 20th century, so much so that it was exhibited at the MoMA in New York.
Literature and popular culture
Many writers and artists have celebrated Porsche as a symbol of freedom, success, but also of the tension between aesthetics and power.
👉 Jack Kerouac cites it as the car of rich young people in his notes on 'Big Sur';
👉 Haruki Murakami in 'Dance Dance' uses it as a symbol of mystery and elegance (a matte black 356);
👉 Bret Easton Ellis in 'American Psycho' assigns the protagonist a 911 Carrera as a cold and glittering status symbol, as beautiful as it is disturbing.
Even Steve Jobs, known for his obsession with essential design, drove Porsche and admired its engineering philosophy.
Cinema and photography
From the world of Le Mans with Steve McQueen (who drove a 917) to Spike Jonze's videos and Jeff Zwart's conceptual photography, Porsche has for decades been a perfect subject to narrate style. And style, for Original Raceis always substance.
Because it concerns us
In Original Raceevery component is born with this same focus: form, function and spirit come together to honour Porsche history, without nostalgia, but with aesthetic and technical awareness.
For those who really want to immerse themselves in this universe, follow our events calendar or visit us: we talk about automotive culture, with passion and precision.